Impact Of Energy Management Difficulties

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Impact Of Energy Management Difficulties

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Impact Of Energy Management Difficulties

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Question:

Discusss about the Impact of Energy Management Difficulties in Hotel Industry.

Answer:
Introduction

Increased competition in hotel industry is directing the hotels to provide greater level of satisfaction to the customers. This in turn is reducing the profit margin generated through the operation. Energy management is one of the primary costs incurred, where the organisations are facing difficulties in managing and reducing energy consumption for their operation (Xu & Chan, 2013). This requires the hotels to develop eco-friendly and renewable resources that can help reducing the cost as well as increase sustainability, which in turn will propose greater value to the customers. This research will focus on award winning hotel Crowne Plaza, which is New Zealand leading hotel situated in Auckland (auckland.crowneplaza.com, 2018).
Research Aim
Crowne Plaza wants to identify the challenges in incorporating the eco-friendly and renewable energy sources. Furthermore, Crowne Plaza would investigate the possibility of increasing the profit margins with the help of renewable energy sources and measuring the benefits.
Research Objectives

To identify the benefits of renewable energy sources in increasing profit
To identify the options available to Crowne Plaza in converting into renewable energy consumer
To identify the challenges faced by Crowne Plaza in incorporation of renewable energy
To find the ways for the solutions for the problems regarding the energy management

Research Question

Can Crowne Plaza introduce renewable and eco-friendly energy sources into its current operation?

Literature Review
The literature review aims to develop the theoretical understanding of the significance of renewable and eco-friendly energy for securing the future. Energy management has a very close relationship with the performance of the hotels. The hotel authority will have to find out the important things in the energy management issues. This will be very much effective to provide the best services to the customers. The literature study would focus especially on the hotel management industry to present the idea about using renewable energy. The information would be collected from the authentic secondary sources to evaluate the necessity of such energy sources for the future use. The role of energy management is also very important indeed because the impact of technology has to be utilized properly. The concerned hotel for this paper will be very much benefitted by adopting the most efficient energy management strategies. The obtained ideas from the literature review section would be helpful for conducting the primary research. In fact, the extensive knowledge gained from the literature section would help in identifying the probable functionalities that the company needs to adopt for the betterment of the future.

Research Methodology
Sampling
The study is based on the primary data collection process in which the quantifiable data would be collected. Therefore, the research process would use the probability, simple random technique to gather ideas from the participants of the survey process. Probability sampling technique helps in deriving the responses from a larger group of population that is participating in the quantitative survey. In this process, 50 participants would respond to the survey questions. On the other hand, probability, convenience sampling would be utilized to conduct the qualitative research. The qualitative research would be conducted by undertaking the interview session of 3 managers of Crowne Plaza. The profit manager and the facility manager would be taking the participation in this interview session. The survey and the interview processes would identify the possible challenges associated with the use of renewable and eco-friendly energy during the operational process.
Data Collection
Data for the research will be collected using quantitative research method. This is the collection of numeric statistical and quantifiable data to support the finding of the research (Sekaran&Bougie, 2016). This primary method selected for this research is survey method, which includes the use of questionnaire.
Data Analysis
Data analysis will be done using regression model that will help identification of the variables in the research. Regression model is a statistical analytical tool with independent and dependent variables, which helps in identifying relationship between the variables. Negativity and positivity of the variables is possible to identify using this tool (Draper & Smith, 2014). Collected data regarding the affectivity and applicability of renewable energy will be processed using the regression model to identify the benefits Crowne Plaza will receive. Statistical description method will be utilized for summarizing the outcome of research.
Time Frame

Main activities/ stages

Week1

Week2

Week3

Week4

Week5

Week 6

Topic Selection

Data collection from secondary sources

Framing layout of the research

Literature review

Formation of the research Plan

Selection of the Appropriate Research Techniques

Primary data collection

Analysis & Interpretation of Data Collection

Conclusion of the Study

Formation of Rough Draft

Submission of Final Work

Ethics
Prior approval from the organisation will be taken for conducting survey to hold the ethical stance of the research and avoid chances of data theft. Moreover, the identity of the informants will be kept confidential for securing their individual interest (Sekaran&Bougie, 2016). Permission from the individual informant will be collected separately for extracting authentic data, as the voluntary data are more reliable for the research.

Will data collection involve any of the following

Yes

Access to confidential information without prior consent of participants

Participants being required to commit an act which might diminish self respect or cause them to experience shame, embarrassment or regret

Participants being exposed to questions which may be experienced as stressful or upsetting, or to procedures which may have unpleasant or harmful side effects

The use of stimuli, tasks or procedures which may be experienced as stressful, noxious or unpleasant

Any form of deception

Will the autonomy of participants be protected through the use of and informed consent form?

The nature and purpose/ s of the research

The identity and institutional association of the researcher and supervisor/ project leader and their contact details

The fact that participation is voluntary

The responses will be treated in a confidential manner

Any limits on confidentiality which may apply

The anonymity will be ensured where appropriate [e.g. coded/ disguised names of participants/ respondents/ institutions]

The fact that participants are free to withdraw from the research at any time without any negative or undesired consequences to themselves

Limitation
Accessibility to question the employees is one of the primary limitations the research might face. This can be resolved using online survey method, where the participants will be provided questionnaires via online and the communication. This is called online survey that will help solving the accessibility issue.

Reference
Auckland.crowneplaza.com. (2018). Crowne Plaza Auckland Hotel. [online] Available at: https://auckland.crowneplaza.com/ [Accessed 17 Feb. 2018].
Benavides-Velasco, C. A., Quintana-García, C., &Marchante-Lara, M. (2014). Total quality management, corporate social responsibility and performance in the hotel industry. International Journal of Hospitality Management, 41, 77-87.
Cheung, M., & Fan, J. (2013). Carbon reduction in a high-density city: A case study of Langham Place Hotel Mongkok Hong Kong. Renewable energy, 50, 433-440.
Draper, N. R., & Smith, H. (2014). Applied regression analysis(Vol. 326). John Wiley & Sons.
Hsiao, T. Y., Chuang, C. M., Kuo, N. W., & Yu, S. M. F. (2014). Establishing attributes of an environmental management system for green hotel evaluation. International Journal of Hospitality Management, 36, 197-208.
Molina-Azorín, J. F., Tarí, J. J., Pereira-Moliner, J., López-Gamero, M. D., &Pertusa-Ortega, E. M. (2015). The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry. Tourism Management, 50, 41-54.
Sekaran, U., &Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Xu, P., & Chan, E. H. (2013). ANP model for sustainable Building Energy Efficiency Retrofit (BEER) using Energy Performance Contracting (EPC) for hotel buildings in China. Habitat International, 37, 104-112.

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