Impact Of Online Shopping On Grey Marketers

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Impact Of Online Shopping On Grey Marketers

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Impact Of Online Shopping On Grey Marketers

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Question:
Discuss about the Impact of Online Shopping On Grey Marketers.

Answer:

Overview
Technological advancement has revolutionised every sector on a global scale including the shopping sector, and hence, online shopping has emerged as one of the favourite shopping destinations for the shopper, and assisting it in the purpose is the social media. Social media is flooded with the advertisement of shopping websites with attractive and catchy offers. However, this online shopping trend is offering a significant challenge to the grey marketers which is the problem statement of the proposed article. Hence, the paper will attempt at evaluating the role of social media in online shopping and the impact they together cite on the grey marketers such as Indian/Chinese grocers, jewellers and others. The proposed paper will take consideration of three grey marketing option and achieve the objectives.
Hence, the research objective of the proposed work is to evaluate “The impact that Online Shopping website cites on the Grey Marketers through the social media.” The research questions to be evaluated are as follows:

Impact of Online shopping on grey marketers?
Role of social media for the online shopping’s competitive advantage?
What measures can grey marketers take to achieve sustainability?

Methodology
Primary and secondary data collection are the two modes of collecting data for the research modules. The discussed paper will adopt the primary quantitative data collection method to pursue the objectives. In the discussed method, a questionnaire will be distributed among the individuals who are related to online shopping, grey marketing or social media advertising. The collection of the selected methodology will assist the researcher to develop an extensive database for evaluation and with a vast domain of people from who the data will be collected. The paper will also consider secondary data to justify and compare the findings of the proposed work with the existing literature that is relevant to the subject of the proposed work.

The philosophy for the proposed research will be the positivism philosophy. The reason for selection of the philosophy is based on the fact that the deemed philosophy takes consideration of both the scientific and social aspects of matter rather than only taking account of scientific aspect like interpretivism. Inductive and deductive are the two most commonly adopted research approach. The proposed paper will equip the deductive approach to proceed with the objective as it will be the most suitable approach to achieve the defined goals. Finally, the research paper will be designed based on the descriptive designing method because of its compatibility with the objective, approach and methodology.
Data Collection
In the previous section, it has been defined that paper will collect the data by primary means and will compare and contrast the evaluated data with the secondary data available in the existing literature relevant to the subject of the proposed paper. The sampling of the collected data will be done based on the likelihood inspection method which offers equal priority to all the participants and the collected data. Statistical tools of MS-Excel will be equipped to analyse the collected data and, the findings will be compared with the secondary data through critical thinking. The data after the collection may arouse the need for additional tools or techniques, and if any additional tools or techniques is equipped, it will be mentioned in the final submission.
The paper will also take consideration of the ethical values and try to avoid any ethical issue from arising. To achieve the ethically sound research work, the secrecy of identity of the participants along with their informed consent will be ensured. The author will even avoid any data manipulation, biases and any other form of ethical issues, and attempt at developing an ethically suitable paper that can assess future improvement in the discussed sector.

References
Bauer, G. R. (2014). Incorporating intersectionality theory into population health research methodology: Challenges and the potential to advance health equity. Social science & medicine, 110, 10-17.
BNS, R., & HV, R. (2013). An overview of interpretive phenomenology as a research methodology. Nurse Researcher (through 2013), 20(6), 17.
Jiang, L., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management, 24(2), 191-214.
Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches. Health promotion practice, 16(4), 473-475.
Silverman, D. (Ed.). (2016). Qualitative research. Sage.
Wu, L. (2013). The antecedents of customer satisfaction and its link to complaint intentions in online shopping: An integration of justice, technology, and trust. International Journal of Information Management, 33(1), 166-176.
Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768-2776.

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