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ISY3001 E-Business Fundamentals And Systems
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ISY3001 E-Business Fundamentals And Systems
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Course Code: ISY3001
University: Australian Institute Of Higher Education
MyAssignmentHelp.com is not sponsored or endorsed by this college or university
Country: Australia
Question:
Tasks
Clearly state which e-commerce business model you have chosen. For each chosen website; report the business name, the homepage URL, and include a screenshot of the homepage.
For each chosen website; in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.
For each chosen website; in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.
For each website; consider the following attributes and assess them on the following five-point semantic differential scale.
How does the website URL relate to the business name?
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
Does the website give me all the organisational information a user could reasonably require?
Are requirements to provide a user’s (personal or sensitive) information appropriate?
How well does the website reassure users about the security and use of their information?
How well does the website foster user trust in the organisation?
How well does the website address legal issues associated with use of the website or engagement in transactions?
How well does the website provide for the accessibility needs of users?
How well does the website address the language or cultural needs of users?
Does the website contain all the product information that a user could reasonably require?
Does the website allow all the customisation (user-managed features) that a user could reasonably expect?
How well does the website personalise the experience for users?
Does the website identify sufficient channels for user service/support?
How easy is it to find any information on the website about the organisation, their products or services?
How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?
Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?
How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the targetaudience?
How well does the website foster community among users?
How quickly does the website load into your browser and do all website features, links and embedded objects (eg: mediafiles or applets) work as intended?
How well does the website support different web-browsers or platforms (e.g. mobile devices)?
Does the website provide a sufficient range of payment options as could be reasonably expected?
Does the website provide a sufficient range of deliveryoptions as could be reasonably expected?
Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?
Answer:
Task A:
The ecommerce model that is going to be discussed in the report is the B2C model. In this model, the business takes place directly between business and the customer. These both are the end users for providing the service. B2C ecommerce model varies greatly from other ecommerce models. The communication does not require any third person to interact in the system. The chosen ecommerce sites for this ecommerce model are Deloitte and Grant Thornton Australia (Duff 2016). Both are the example of accounting firms. Deloitte digital has become among one of the fastest growing management that deals with providing consultation. The company provides audits, consultancy, risk advisory and many more to their clients. This helps the company to manage the tax also. This is basically an accounting farm.
Grant Thornton Australia is among the leading business in the case of providing advisory helps to the other leading and developing organizations so that they can work efficiently. This organization provides help related to audit, managing taxations, advices related to finance.
Task B
Business to consumer refers to the ecommerce model in which the transactions occur between the company and the consumer directly. In this report the chosen farm is the accounting farm both the sites deals with the accounting services and providing advisory help for the other leading organization (Graves and Shan 2014). B2C can be divided into five types of categories, this are as follows:
Direct sellers: This model involves the interaction between the online retailer and customer. The customer buys the product from the online retail.
Online intermediaries: The site which does not holds any products of themselves, they forecasts the pother retails product.
Advertising based B2C: This includes drawing the attention of the customers by providing ads while streaming on any of the online website.
Community based: The ads are being promoted on social Medias based on the interest they show on their social media platform.
Fee based: Like Netflix and other premium sites, the site will ask for a certain amount of money so that they can access the site and can get ultimate benefit from the sites.
Given below is an example of business to customer ecommerce model.
Deloitte Australia
The Deloitte Australia is an organization that works for providing advisory helps in the field of accounting. This is an example of multinational professional service network and is among the top four accounting firms in Australia. This contains the maximum professional advisors and has the highest revenue among all the other accounting firms (Coram and Robinson 2016). William Welch Deloitte is the founder of this organization and established their headquarters in London. The main motive of the Deloitte Company is to provide tax, audit, consultation, enterprise risk and financial advisory services with group of professional people all over the world. Currently Deloitte holds the highest share market value in the fields of auditing. The profile of the Deloitte Australia is connected with the major social media sites including LinkedIn, Facebook, Instagram, YouTube and Twitter. The services provided by the organization are:
Audit
The organizations provide traditional way of auditing and accounting services as well as it provides internal auditing. In the year of 2017, the Deloitte group accounted around 24% of revenue share from all over the world (Adapa, Rindfleish and Sheridan 2016).
Consulting
This including provides assistance for their clients, so that they can take better decision related to the tax and other issues that are related to accounting firm. The firm provides help whenever the customer or the client faces any problems.
Financial advisory
These is related to providing advices related to the finance department only and solves the disputes related to finance, commercial bankruptcy, e-discovery. In the year of 2017, 9% of revenue was accounted from worldwide revenue.
Risk advisory
Risk advisory provides solutions for the managing the risks related to enterprise management, privacy, information security and to maintain the integrity of the data also provides ways to protect the organization from cyber risk (Klaus 2013). In 2017, the accounted revenue was 12%.
Tax and legal
This helps the client to increase their asset values and also helps to manage the tax activities that are generated internationally. The advisor provides solutions and best advice to manage the tax of the companies and legal procedures (Kladou and Mavragani 2015).
Grant Thornton
Grant Thornton is among the top accounting firm. According to the chief executive officer of Grant Thornton, “Grant Thornton aims at becoming driver of change. They had come up with new ways of developing the services provided by them. The organization faces a major challenge with globalization and digitization (Jokinen et al. 2015). They aimed at building the organization that will be based on four pillars that are technology and strength in global network, providing clients with distinctive services, growth orientation for the people associated with this organization”. The company provides tax, audit and advisory services to the dynamic business groups around the globe. The main aim is to provide help to their clients so that they can meet ultimate growth. The best part of the company is that they are very much responsive towards their clients and provides help whenever the client asks for it. The goal is to achieve the commitments made by the organization towards their customers (Gangeshwer 2013). Grant Thornton is among the world’s leading organization that provides independent tax, assurance and advisory firms. Grant Thornton has received several awards for providing the best professional service in the network. This becomes tough to choose anyone accounting firm among all the firms. The service provided by this firm combines best expertise and better industry insight approach than others. The services provided by the Grant Thornton are audit for managing the companies wealth and provides advises related to the regulations so that they can improve their service (Chaffey 2015). In addition to the features provided by the firm, Grant Thornton provides consultation. This consultation provides support to the clients hand on and instant solution for the problems that they are facing.
Task C:
Both the chosen firms are accounting firms and aims at providing the best support towards their client. Both the site provides advisory decision for the other organizations. Deloitte makes an impact on the organization that will matter hugely for that organization and will help the organization to balance their financial growths (Cavusgil et al. 2014). The main goal of the Deloitte is to create a positive impact on the stakeholders of the company. The Deloitte group works for achieving the best quality of work for their customer, so that their work leave s a great impact on the organization. The main goal of the Grant Thornton is based on six core values, this includes:
Collaboration: These includes asking help, providing help and collaborating with each other t meet the target (Bosomworth 2015).
Leadership: Every member should be able to inspire other to achieve the goal.
Excellence: This is the best way to develop the existing skills.
Agility: These is very necessary to act and response to the clients problem instantly. This will help to solve the problem faster.
Respect: Every member of the group should respect others and listen to the advice given by the other employees (Barnes and Hunt 2013).
Responsibility: Every member should be responsible enough so that they can deliver the project and service within the given time period.
Task D
Deloitte
Grant Thornton
Qualities
Ratings
Comment
Ratings
Comment
How does the website URL relate to the business name?
5
Easy to get through the URL and provides detailed information about the organization
5
The website URL helps to get to the website without any trouble. The URL is completely related to the organization.
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
4
The website is easily available as this is among the top accounting firms over the world.
4
Every search engine tracks the site easily.
Does the website give me all the organizational information a user could reasonably require?
5
Yes, site provides organizational information completely and also all the information regarding the revenues.
3
The site provide detailed information about the organization.
Are requirements to provide a user’s (personal or sensitive) information appropriate?
3
The requirements provided on the site are not sufficient , as the customer may need more specific information on a fixed field.
4
Useful data with appropriate features and information are given on the site of this accounting firm.
How well does the website reassure users about the security and use of their information?
5
The website provides full security towards their customer and stores their information well.
5
Security provided is high as this deals completely with the finance department of the customers.
How well does the website foster user trust in the organization?
5
The website has gained a lot of trust among the users with time. The users are happy with the service [provided by them.
5
As these is among the top organizations, thus the clients feels safe to get collaborated with such advisory firm.
How well does the website address legal issues associated with use of the site or engagement in transactions?
4
The site and the company never get into any controversies and tries to maintain a clean profile.
3
As this site is facing problem with getting globalised and digitized it has faced some challenges and controversies while developing their features.
How well does the website provide for the accessibility needs of users?
4
Easy to operate and can ask for help whenever needed , there is always a service provided by the organization.
5
The website provides easy accessibility and different section is there providing consultancy known as the grant consultancy.
How well does the website address the language or cultural needs of users?
5
The website provides different language options that are used globally, so that they can provide best facility and language does not become a barrier among the customer.
4
The website provides best facility for managing the language.
Does the website contain all the product information that a user could reasonably require?
5
The website contains all the detail regarding the services provided by the Deloitte towards their customer, this includes all details related to audit , tax control and every financial advisory.
4
The website contains every single details that will help the customer to get the best advisory help.
Does the website allow all the customisation (user-managed features) that a user could reasonably expect?
4
There is customization available for the customer, they can choose among the list of the services provided to them.
4
Customization is provided by the site for their clients.
How well does the website personalise the experience for users?
5
The site helps to personalize users profile by managing the details provided by the users.
4
Easily user can personalize their profile.
Does the website identify sufficient channels for user service/support?
5
Plenty of channels are provided by the website in order to help their customer. The organization provides
4
Website provides adequate channels for providing support and services.
How easy is it to find any information on the website about the organisation, their products or services?
5
All the details can be easily addressed from the website and by making simple search.
5
The site provides easy access and provides services that enhances the working.
How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?
5
The details that are described in the website are enough to decide which site to choose.
4
Sufficient details are provided by the site for their customers.
Is the website easy to navigate (i.e. move through the site to find information, products, or services, and engage in transactions with the organisation)?
5
Navigation provided is easy.
4
Easy navigation is provided b the site.
How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the targetaudience?
4
The site provided is colorful and decorative
5
Colorful site , with different fonts to attract the customer.
How well does the website foster community among users?
5
The website is trusted among the users and the clients.
4
Large number of users access this website.
How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended?
5
Does not buffer and provides a smooth service.
4
As the site is still working on getting digitized, it buffers and takes time to get responses from server.
How well does the website support different web-browsers or platforms (e.g. mobile devices)?
5
Other kind of devices is supported by this site. Every web browser can be easily operated for getting the information.
4
Supports in mobile device but takes time to provide the service.
Does the website provide a sufficient range of payment options as could be reasonably expected?
5
The website [provides different methods for making the payment and the methods are easy. The tax can be returned easily without any problem.
4
The site provides different type fo payment options and allows the best services.
Does the website provide a sufficient range of delivery options as could be reasonably expected?
5
There are adequate options for managing the tax, to gain proper advice and manage the financial part smartly.
4
Adequate range of delivery is provided by the site and all kind of possible service is provided by the site.
Task E
In this report, the chosen ecommerce model is business to customer and the two organization chosen for this is Deloitte and Grant Thornton. Both are Australia based companies that aims at providing the best advisory for finance (Armstrong et al. 2015). They both have similar working structure and provides same feature. Irrespective of all the services provided, grant provides a special consultancy unit. This deals only with providing advice whenever a client asks for advice. From both the sites the Deloitte site is expected to gain more popularity because it has incorporated all the forms and way of getting digitized, whereas Grant Thornton has issues regarding to the digitization.
Reference
Adapa, S., Rindfleish, J. and Sheridan, A., 2016. ‘Doing gender’in a regional context: Explaining women’s absence from senior roles in regional accounting firms in Australia. Critical Perspectives on Accounting, 35, pp.100-110.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Barnes, S. and Hunt, B. eds., 2013. E-commerce and v-business. Routledge.
Bosomworth, D., 2015. Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelligence) Ltd.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia.
Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education Limited.
Coram, P.J. and Robinson, M.J., 2016. Professionalism and Performance Incentives in Accounting Firms. Accounting Horizons, 31(1), pp.103-123.
Duff, A., 2016. Corporate social responsibility reporting in professional accounting firms. The British Accounting Review, 48(1), pp.74-86.
Gangeshwer, D.K., 2013. E-commerce or Internet Marketing: A business Review from Indian context. International Journal of u-and e-Service, Science and Technology, 6(6), pp.187-194.
Graves, C. and Shan, Y.G., 2014. An empirical analysis of the effect of internationalization on the performance of unlisted family and nonfamily firms in Australia. Family Business Review, 27(2), pp.142-160.
Hassani Barikrasf, H., 2013. Customer Satisfaction in B2C E-Commerce.
Jokinen, T., Berndt, T., Makkonen, R., Kerminen, V.M., Junninen, H., Paasonen, P., Stratmann, F., Herrmann, H., Guenther, A.B., Worsnop, D.R. and Kulmala, M., 2015. Production of extremely low volatile organic compounds from biogenic emissions: Measured yields and atmospheric implications. Proceedings of the National Academy of Sciences, p.201423977.
Kladou, S. and Mavragani, E., 2015. Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), pp.187-193.
Klaus, P., 2013. The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT). Journal of Services Marketing, 27(6), pp.443-457.
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