TLH 314 International Hospitality Management

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TLH 314 International Hospitality Management

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TLH 314 International Hospitality Management

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Course Code: TLH314
University: University Of Sunderland

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Country: United Kingdom


This assessment affords you the opportunity to undertake research using a wide range of source material into a hotel company of your choice and to assess the strategic position of this chosen organization and examine strategic growth options to seek medium and long term market growth in an emerging market of your choice.
A: Select one of the up and coming hotel company and conduct a SWOT analysis of your selected hotel company.
B: Select one of the emerging markets of the world as taken from the WTM Industry report –and UNWTO Tourism Highlights, which you feel is right for your hotel company to seek an entry into that market and ultimately to seek medium and long term market growth.
Conduct a PEST analysis of the emerging market you have selected. All the PEST facts and factors you have chosen to highlight must have a direct or indirect relevance to both the hospitality industry both on a nationally and internationally level and the hotel company chosen.
C: Use Porter’s Generic Strategies, Ansoffs Matrix and/or  Nykiel’s fourteen hotel strategic growth options to critically examine the strategic growth alternatives for your chosen hotel within your chosen emerging market.


The hospitality industry is a vast industry which includes the various other fields like the tourism industry, traveling, cruise line, transportation, theme parks, event planning, lodging. The word can be described as the relationship between the host and the guest (Olsen1999). One of the major aspects of the hospitality industry is the customer satisfaction, while this fact is true even for the majority of the other sectors and industries (Brotherton 2012). The hospitality service alone is based on providing luxury services. This sector includes hotels and the several departments such as food and beverage department, security department, human resource department, accounting department, front office department and the engineering department. While the hospitality skills include the skills of critical thinking, planning, and research, interpersonal communication, improve the human relationship and the ability to understand (Legrand, Chen and Sloan 2013). In this study, the Marriott chain of the hotel is selected and being an expert on the hotel business the main aim is to develop the strategies to enter into a new emerging market of New Zealand. The study will include analysis like PEST analysis, Porter’s 5 forces, market growth strategy, corporate strategy directions, analysis of the market entering mode and implementation of the strategic management.  
Background of hotel
Willard Marriott founded the Marriott Hotels chains in the year 1950 and the main aim was to make the hotel chains as a full-service resort and hotel. This venture later grew into an international business and now the Marriott hotels have 500 hotels that are spread over 47 countries. Marriott Hotel is one of the renowned hotel brands in the world and is considered to be one of the largest hotel chains. Marriott hotels targets both the leisure travelers and the business travelers and the hotels are generally located near the vacation destinations, convention centers, airports and city centers (Marriott International 2018).
The strategic position of emerging market
Entering and expanding into the new market like New Zealand will take into account the various market segmentation.

Geographic segmentation- this segment considers the transport, airport and the tourist destinations.
Demographic Segmentation- this segment considers lifestyle (modern lifestyle), age (25 -35 years), income (middle and upper middle class), social class (affluent sections of the society), and gender (Male and Female).
Psycho-graphic segmentation- this segment considers what the customer thinks and feels about the brand (Chung et al. 2004).

All the market segments are differentiated into 7 different categories like the Airline, pleasure package, pleasure group, pleasure FIT (free independent traveler), business group, business FIT. It has been found through studies that the core of marketing takes into account the experiential knowledge of the marketplaces. Understanding and obtaining the market-related information is dependent on the market practice. One of the highlighting difficulties will be the collecting data related to the marketplace (Aybarand Ficici 2009). Benefit segmentation is the second stage of the hotel customer segmentation and this includes other variables like the price, usage, psychographic, demographic and geographic variables. It is important to note that benefit segmentation is market orientation and it is better than the other segmentations. The benefit can be related to the satisfaction of the customers and this can define the phenomenon why customers purchase and seek for certain services and products. Even though the other variables of a segmentation are descriptive, the benefit segmentation has a casual approach (Chung et al. 2004).
The first major target related to the market segmentation is the classification of the population in statistical terms. The population is then further segmented into heterogeneous subs-segments. Again, the benefit segmentation is considered for the population and as per the rules of segmentation, the external and internal homogeneity is ignored. Psychographic segmentation consists of the life cycle or lifestyle while the variables of the benefit segmentation overlap to a great extent and they are even difficult to define (Chung et al. 2004).
Crowd sourcing is another important concept that takes into account the new ways of adapting according to the customer preference and new industry trends. The method of Crowd sourcing allows the companies to discover and explore innovations using fewer resources, less time and less cost. Crowd sourcing assists and guides the local international hotel chains to enter into the emerging markets along with maintaining the local feel. Even beyond the aspects of globalization, crowd sourcing has the ability to improve on the personalization factor as well (Richard 2017).
SWOT analysis of Hotel in the Emerging market
In the assignment of discussion, the particular company for the discussion and analysis is the Marriott Hotel Chain International of New Zealand.
In the current study, the analysis of the Marriott Hotel Chain International aims for the determination of the four key strategic areas for the identification of the strength, weakness, opportunities, and threats (Yang, Cao and Yang2017).
Strength: It is the factors or the characteristics that drive the hotel chain towards the peak and gives upper hand over its competitors.
The Marriott Way: One of the biggest strength of the Marriott Hotel Chain International is their strict and confirmed the norms of their operation. The code of conduct of the hotel industry has been developed on the customized basis and designed by the top management (Lin 2016). Most of the policies of the hotel industry revolve around the norms of resourcefulness.
Presence across the International/ World: Marriott Hotel Chain International has a presence across the world and has over 600 properties under its umbrella which makes the hotel chain to stand out in the hotel industry of the New Zealand hospitality market.
Drive for the competitive advantages: Marriott International is one of the most competitive brands in New Zealand that continuously try to reinvent the business to combat the competition in the market.
Power of positivity – Marriott International kept moving forward despite the continuous failure in the New Zealand hospitality market (Lehr 2015). The positive outlook and the core strengths of the hotel chain kept the brand rising to the extent.
Weakness: These are the areas where the hotel chain needs to improve.
Overemphasis on the standardization of the services- The chain is a system driven business and each of the employees is bound to follow strict rules that hamper the morale of the employees in the long run (Chung et al. 2004).
Lack of proper health facilities- Due to the rudimentary health services in New Zealand, the foreign visitors are deterring and lacking the interest to visit the hotel chain despite the luxurious hospitality services.
The government of New Zealand is still prone to disruptive and arbitrary policies in the macroeconomic levels that are hampering the expansion and the brand image of Marriott International.
Opportunities- These are the avenues in the environment capitalizing the business brand.
Huge unexploited market- The hotel chain gain its name with its support to the LGBTQ community and their rights and their new and special offers in the hotel chain for the same-sex couples.
Increasing global trend- The number of individual traveling both for the purpose of work and leisure has increased from the last decade thus affecting the profit line and the branding of the hotel chain.
Facilities- The government of New Zealand has smoothened up the procedure of the visa requirements that has enabled the country and the hotel chain towards a wide range of visitors from around the world (Lee and Kwag 2017). Furthermore, tax breaks are also offered to the foreign investors for the encouragement of the investment.
Threats- These are the factors that tend to be detrimental to the Marriott International.
Competition- The Marriott faces a lot of competition in the New Zealand hospitality market from some of the other popular brands of hotel chains namely Hilton, Accor, IHG and more.
Economic Recession- The global recession that has hit the business of the hospitality sector has a bad impact on the hotel chain since they are now unable to generate revenues.
Other countries and regions like Thailand, UK are some of the examples of more established destination for the tourists that are more preferable (Semasinghe 2016). The downturn in the global economy and the recovery at the other regional markets are some major threats for the business.

Figure 1; The SWOT Analysis
Source: (Martinez 2017)
Global Hospitality market
The Marriott International has always been on the aggressive expansion drive which is profitable for the brand. Thought the entire empire of the brand furthermore acts as a challenging factor towards the maintenance of proper standards of services. While entering the new century, the patterns of the changes in lives, the challenging factors in the society are creating complex forces that are relatable to the future of the hospitality industry (Cheng2013). The proper scanning and identification of the factors affecting the hotel chain thus needs be done which are likely to drive the changes. Need to a thorough understanding of the factors and variables are thus essential that have significant impact or influence in shaping the hotel industry (Thuy 2018). With the help of macro environmental and micro environmental analysis, the factors need to be identified and their complex needs to be appreciated. Proper analysis needs to be done which is basically an integral part of the procedure of strategic planning of the organization of discussion. The following models of analysis are basically designed for the purpose to check the strategic position of the company in the discussion.  
Marco Environmental Analysis (PEST)
Changes in the macro environmental factors tend to have a major and a direct impact on the Marriott International. PEST analysis is one of the efficient strategic tools that analyze the macro environment of the organization (Nguyen 2016). The political, economic, social and technological factors that tend to impact the environment of the hotel chain in the discussion are as follows:

Political Factors
· Limited Political Activities
· Risk of Military Invasion
· Lack of Localized Banks
· Product Labelling
· Industrial Safety Regulations

Economic Factors
· Rapidly Rising Power of New Zealand
· Opportunities for Investors and Exporters
· Price of Raw Materials
· Low Disposable Income
· Purchasing Manager Index and Consumer Price Index

Social Factors
· Demographics of The Population
· Maintenance of Proper Etiquette
· Cultural Norms
· Education Level
· Environmental Consciousness

Technological Factors
· Impact of Technology on Product Offering
· Early Stage of Development
· Booking via Applications
· Lack of Knowledge
· Social Media Platform

Figure2; The PEST Analysis
Source: (created by author)
Political Factors plays a very significant role model in the act of determination of the relevant factors that tend to impact the hotel industry of Marriott in their long term profitability. Some of the relevant political factors includes political stability and the essentiality of the hotel chain and hospitality sector in the New Zealand, the possible risk of military invasion, limits on the political activities and speech in New Zealand, lack of localized banks and minimized rate of fixed investments, favored trading partners, mandatory benefits of the employees, industrial safety rules and regulations and issues of product labelling and other contractual requirements for the Marriott International (Gkatsikou 2018).
Economic Factors- Factors such as the rate of inflation, the rate of saving, rates of foreign exchange and the economic cycle determines the economic factors that include the total demand and investment in the economy in case of the hotel industry in the discussion. The Marriott International can furthermore utilize the economic factor of the New Zealand for forecasting the trajectory of growth of the organization (Mohammad 2014). Some of the economic factors that Marriott International should consider includes the rapidly rising power of New Zealand with rising per capita income and GDP growth, emerging market of New Zealand with opportunities for investors and exporters, government intervention in the market and the services that are related, labor cost and productivity of the economy, low disposable income, high rates of inflation in New Zealand after the global recession and weak currency of the country.
Social Factors- The culture of the society tends to impact the culture of the organization.  Some of the social factors that Marriott International needs to analyze includes skill level and the demographics of the population, education level and standard in the industry, social conventions and gender roles in the country, maintenance of proper etiquette and code of conduct as per the traditional cultural norms, health, environmental consciousness and the spirit of entrepreneurship.
Technological Factors- It is important for Marriott International to understand that apart from the technological analysis, the hotel industry should also analyze the speed at which the industry can be disrupted by the technology (Van Rooyen 2018). The technological analysis of  Marriott International includes the understanding of some of the factors like the impact of the technology of the product offerings, the impact of value chain structure in the service sector, the rate of technological diffusion, adoption of new technologies but lack of knowledges of external expertise in New Zealand, early stage of development of technology market, growing market of New Zealand and current technological development by Marriott International.
Micro Environmental Analysis
Michael Porter developed five of the strongest forces that are relevant and have the significant effect on the profitability of the firm in the industry (Buhalis and Leung 2018). Porter’s five forces analysis is mainly the holistic strategy framework that analyses the present competition in the market of the industry. In this assignment, Porter’s five forces focus on Marriott International and its sustainable competitive advantage in the hotel industry in New Zealand. Apart from the strategic position, the profitable opportunities of the hotel chain can furthermore be analyzed by the Porter’s five force model.

Figure 3; The Porter’s Five Force Model
Source: (Camillo 2015)
The Threats of the new entrants: Marriott International faces challenges and pressure with the new entrants in the industry that brings innovation with the implication of factors such as lower strategy of pricing, reducing the level of costs, provision of newer value propositions to the customers and more attractive hospitality services. It is thus important for Marriott International to develop strategic measures and manage challenges towards the building of effective barriers for safeguarding their brand name and competitive edges with the consideration of the following points:

The innovation of new product range and services for attracting new customers and maintenance of customer loyalty in case of old customers.
Building economies of scale to reduce fixed cost per unit basis
More deep researches and developments for defining the standard of Marriott International on a regular basis (Filatotchev, Su and Bruton 2017)
Reduction in the window of extraordinary profits that discourages the new entrants in the competitive industry.

Bargaining Power of the suppliers: The suppliers in the relevant dominant position can diminish the profit margin of Marriott International. Powerful suppliers of the sector and of the industry utilize their power of negotiation for extracting a high price range from renowned brands like Marriott International affecting the overall profitability of the hotel chain in New Zealand. Some of the effective measures include:

The building of an efficient supply chain with multiple suppliers in the local market of New Zealand
Experimentation with new designs of product for effective price management
Development of bonding with the old and the efficient suppliers and third-party manufacturers whose business will solely depend on the Marriott International (Le 2016).

Bargaining Power of Customers/ Buyers: The demanding nature of the customer with the expectation of best quality services with minimum price puts pressure on the hotel chain of New Zealand. After the global recession that hit the country and with the increased rate of inflation, the current unemployment status of the country of New Zealand is not low (Aybar and Ficici 2009). People seek for increasing discounts and bargains makes it challenging for Marriott International to gain profitability and customer loyalty in the long run. Some of the factors that the hotel chain needs to consider are:

The building of a large customer base that will provide the hotel chain in New Zealandwith the chance to streamline its production and the sales procedure.
Rapid innovation of the products which can limit the customer from seeking discounts and their powers of bargaining
Introduction of a new range of hospitality product services that will reduce the defection of the existing base of the customer of the Marriott International before its competitors.

Threats of the substitute products or services: The threat of a substitute service is high if the proportion of the value is on the higher side and is increasingly different from the current industry offerings. Some of the factors that need to be considered are:

To develop a service-oriented platform rather than a mere product-oriented base.
To understand the core necessities of the customer rather than only the selling part
To increase the cost of switching off the consumer (Chung et al. 2004).

Competitive Rivalry: Intense rivalry among existing competitors drive down the price range and diminishes the overall profitability of the hotel chain in New Zealand. Marriott International operates in a wide and competitive market with lots of opponents and competitors and this competition takes a toll on the overall profitability of the hotel chain. Marriott International needs to tackle the rivalry by the consideration of the following factors:

Development of sustainable differentiation
Development of the scale for better competition (Cheng 2013)
Collaboration with the targeted competitors for the increase in the size of the market

Implementation of the strategy and moving forward
By analyzing the competitive forces of the market, the factors impacting or affecting the profitability of Marriott International could be identified. The game changing trends that are most affecting the hotel industry and exploiting the emerging rate of opportunities are some of the main challenges of Marriott International towards their goals and target to reach out to medium and long term growth in the market of New Zealand (Olsen 1999). Below are some of the strategical measures that need to be implemented and applied for the growth in the market as well as the scale of profitability of Marriott International in New Zealand.
Market Growth Strategy
The strategic emerging is basically an effective approach. To flourish and expand the business of hotel chains, Marriott International requires to focus on the strategic approaches. Some of the strategies that the hotel chain might include and implement are the porter’s generic strategies, the Ansoff’s Matrix and the Nykiels strategy matrix for the growth.
In general, the general competitive strategies include theories of cost leadership, differentiation and focus strategy. The cost leadership strategy will provide Marriott International with the advantage over its rival with a gain in the competitive edge at a cost advantage. The differentiation strategy will ensure that Marriott International has the skills and the capabilities like marketing and technology to develop and maintain a certain degree of differentiation. This strategy will provide a sense of loyalty to the clients towards Marriott International making the demands less sensitive towards fluctuations in price (Gollan 2017). The focus strategy will limit the scope of competition and will ensure that Marriott International expertise on a certain segment and achieve leadership in the market,
Nykiel’s strategy matrix is connected to the strategy of the growth of the business. According to this particular strategy, Marriott International should take the following actions towards the growth and expansion of its business in the hotel chain in New Zealand.
Specialization- It is important for Marriott International to develop and launch innovative and premium luxury hospitality services that exceed the customer expectation and the competitor’s service qualities in New Zealand’s tourism and hospitality market.
Horizontal Expansion – Strategies and measures should be developed for business expansion, brand recognition in New Zealand and in the market for luxurious and top rate tourism since these will attract foreign visitors and revenues.
Brand Collection- The Marriott International should focus on a targeted segment of the market like hospitality services, or luxurious rooms or exotic resort facilities or more, to aim leadership and expertise in that particular field of the market.

Figure 4; The Nykiels strategy matrix
Source: (Thuy 2018)
Practical Application Strategy-  This strategy highlights the importance of Marriott International to make a good relationship with its stakeholders both at the national and the international level (Van Rooyen 2018). The statement of mission for this strategy is to ensure that Marriott International provides the best service quality keeping a healthy relationship with the clients, customers and the proper utilization of the sources of finances for the hotel chain in the discussion.
Corporate Strategy Directions
The concept of corporate strategy has a very prominent position within the framework of the contemporary business world and it is a reflection of this particular fact that the various business enterprises are increasingly turning towards the effective use of this particular concept for the process of their business (Hubbard, Rice and Galvin 2014). Ansoff Matrix is one of the most commonly used tools for the formulation as well as the analysis of the corporate strategies which are being used by a particular organization (Adamides 2015). The below given figure provides an overview of the Ansoff Matrix-

Figure 5: The Ansoff Growth Matrix
Source: (Created by the Author)
Market Penetration
The concept of market penetration generally refers to the strategies or the tactics that a particular business enterprises use for the process of increasing its market share or value within the customer base chosen by it (McManners 2016). It is significant to note that the hotel chain Marriott primary targets the customers who belong to the affluent or the richer section of the society and it is a reflection of this particular fact that the majority of the services provided by the concerned hotel chain are being opted by this customer or the people belonging to this particular customer base. The hotel chain taking the help of this particular strategy has been able to gain a significant amount of success within the recent times.
Product Development
Marriott takes the help of regular market researches as well as studies so that they are being able to understand the demands as well as the requirements of the customers in the best possible manner. It is significant to note that as per the information that the concerned hotel gets from its customers the services offered by the hotel are upgraded on a regular so that the concerned hotel is being able to provide the best quality services to the customers.
Market Development
The concerned hotel chain takes the help of various kinds of market development activities like effective promotion, use of innovative media campaigns, diverse kinds of youth events and others to expand the customer base which they have currently. In addition to these, the concerned hotel chain at the same time provides various kinds of gift cards, vouchers, combo offers and others to the customers to attract them towards the service offered by the hotel.
The hotel chain presently provides a wide range of services to the customers which are not just related to the dining and the lodging facilities that are being provided by them since the year of their foundation. However, in the recent times, it is seen that the hotel provides the options to the customers to use their hotels for various kinds of personal as well as professional events.
Market Entering Mode
The various business market entry strategies have gained prominence in the present times because of the increasing number of business enterprises which are embarking on the road of globalization to expand their business (Puranam and Vanneste 2016). However, at the same time it needs to be said that there are various factors that the business enterprises need to take into effective consideration during the process of expansion into the business market of the other host nations like the kind of business market that they are likely to encounter out there, the technological landscape of the host nation, economic framework of the concerned nation and others (Rugman and Verbeke 2017). It is a reflection of these factors that the organizations need to take into effect that the various kinds of market entry strategies like strategic alliances, organic growth, merger, acquisition, and others have gained prominence (Puranam and Vanneste 2016).
Strategic alliances are one of the most commonly used market entry strategies used in the present times and the use of this particular strategy requires the business enterprise which is trying to enter into the business market of a particular nation to form strategic alliances with the other companies of the host nation (Grünig and Morschett 2017). The companies which are involved in the process of alliances share the cost as well as the profits. This enables the organization which is trying to enter into the business market of the host nation to significantly reduce the amount of financial and other kinds of risks faced by it while being able to use the customer base as well as the other resources of the companies with which it is entering into the strategic alliance (Rugman and Verbeke 2017). The hotel chain Marriott can take the help of this particular strategy for the process of entry into the business market of the nation of New Zealand because of the wide range of benefits that it is likely to provide to them.
Implementation of Strategic Management
The implementation of the above-identified strategy for the process of entry into the business market of the nation of New Zealand will require the concerned hotel chain to, first of all, undertake a detailed analysis of the various hotel chains of the concerned nation (Howson 2016). The concerned hotel chain after the market analysis will have to select two or three hotel s with which it can form alliances. Furthermore, the concerned hotel chain will have to conduct various negotiation sessions with the other hotel chains of New Zealand and depending on the outcomes of these negotiations will have to select the best deal offered by the hotel chains of New Zealand (Vignali 2015).
The hospitality service alone is based on providing luxury services. This sector includes hotels and the several departments such as food and beverage department, security department, human resource department, accounting department, front office department and the engineering department. While the hospitality skills include the skills of critical thinking, planning and research, interpersonal communication, improve the human relationship and the ability to understand. This study included the analysis like PEST analysis, Porter’s 5 forces, market growth strategy, corporate strategy directions, analysis of the market entering mode and implementation of the strategic management. All these analyses are done to properly analyze how Marriott will enter the market of New Zealand. It is significant to note that the prospects of the business enterprises of the present times depend only on the business environment in which they are operational but at the same time the diverse strategies that they are using for the process of their business. The business enterprises thus need to take a detailed analysis of the environment in which they are operating and at the same time, they also need to conduct diverse kinds of market researchers so that they are being able to provide the products or the services as per the requirements of the customers. Therefore, it can be said that the overall prospects of an organization depend on the kind of business strategies that they are using for the process of their business.
Owing to the growth taking place in the hospitality sector, the growth of the hotels will primarily depend on the integral growth strategies taken up by the hotel business entities. The three main strategies that can be implemented by the Marriott hotels is to

Cost Leadership – Introduction of attractive discounts and free hotel stays for the children of the parents who are involved in the Mariott Hospitality Sector (Hotelnewsnow.com 2018).
Launching programs that will appeal to the travelers of the emerging markets that are heading abroad
Customising the brand- the management of the Marriott hotels can customize the brand so that it is better suited to the local needs and tastes. Marriott hotels can modify their dishes, serving and the various hotel service according to the local language, local traditions that can cater to the tastes of the customers. The local language can be used inside the hotel promises for effective communication with the New Zealandese people (Hotelnewsnow.com 2018).
Making the guests feel at home even they are abroad and traveling- it is a known fact that a large number of people now travel to the emerging nations that are still having the developing status. Thus, the training programs, services, and amenities can be rolled out for the global tourists visiting New Zealand (Hotelnewsnow.com 2018).

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With time, MyAssignmenthelp.com has become one of the best college essay writing services. Our all rounded services give students the confidence to overcome assignment related issues. Our services are fast enough to meet most urgent deadlines. We are capable of delivering fast essay writing services with the help of our specially designed provisions and writers’ teams. Our urgent essay help services guarantee most rapid delivery of assignment solutions. Some of our most popular essay services are application essay help, exploratory essay help, literary review essay help and argumentative essay help.

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5N1794 Safety And Health At Work
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Course Code: 5N1794
University: University College Cork

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Country: Ireland

Assignment 1
Answer to question 1
I have conducted a survey at my workplace maned Lady’s Hospice and Care Services to observe the working environment. The aim of the survey is to find if it is a safe, healthy, secured and fulfilling place to work. A visual survey was conducted to locate and record the safety signs in the workplace. The objective of the survey is to observe and list different types of signs, location, their prom…
Australia Maple Ridge Management Introduction to film studies University of New South Wales Masters in Business Administration 

400837 Health And Socio Political Issues In Aged Care
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Course Code: 400837
University: Western Sydney University

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Country: Australia

Palliative care services are designed to improve the life of patient with progressive disease. People receiving palliative care have illness that has no prospect of cure.  As per the World Health Organisation, palliative care is a care given to patient suffering from life threatening illness to improve their quality of life by preventing and providing relief from sufferings by early recognition , assessment and trea…
Australia Minchinbury Management University of New South Wales 

PUBH6304 Global Health
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Course Code: PUBH6304
University: The University Of Newcastle

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Country: Australia

Human Immunodeficiency Virus Infection and Acquired Immune Deficiency Syndrome (HIV/AIDS) is the spectrum of medical conditions caused due to human immunodeficiency virus (HIV) following which the patient suffers from a series medical complications due to suppression of the immune system of the body. With the progression of the disease, the patient is likely to suffer from a wide range of infections like tuberculosis and other opportu…
United States Newark Management University of New York Masters in Business Administration 

CON 321 Health Related Research
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Course Code: CON321
University: University Of Southern Maine

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Country: United States

Leadership in the hospital is the ability to influence the staff toward providing quality health care. Leadership involves influencing human behavior to create a positive working environment (Langlois, 2012). Good leadership enables healthy relationships among staffs in the hospital enhancing quality delivery of health care services. Leadership is responsible to building teams that have trust, respect, support and effecti…

BL9412 Public Health
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Course Code: BL9412
University: University Of The West Of England

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Country: United Kingdom

According to the researchers, it can be said that the management of the health care organizations has become a difficult task nowadays and the reason behind this is the occurrence of various issues in this sector (Hall et al., 2014). Therefore, the administrative employees of the organization should incorporate various revolutionized strategies for enriching the worth of care provided by the hospital to its clients and re…
Australia Ryde Management Information system strategy University of New South Wales (UNSW) Masters in Business Administration 


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